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... glaxosmithkline (gsk) has bought uk functional food firm maxinutrition for around £162m, to secure a presence in the protein-based sports nutrition market ... the cash deal, which is subject to uk regulatory approval, sees gsk acquire the firm (which makes protein-enhanced functional nutritional products) from darwin private equity and repay maxinutrition’s outstanding debt ... worldwide marketing muscle gsk now owns leading brands such as maximuscle, maxifuel and maxitone, and the firm said it would use its marketing and r&d expertise to drive maxinutrition’s “science proven products” in the uk, european and international markets ... ” maxinutrition has been revamping its product range to cater for more mainstream appeal within the sports nutrition category, and recent product launches include finesse active nutrient and antioxidant tablets for women that incorporate functional cherry extracts
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